A company with a rich history, and genuine passion for high quality ingredients. They’ve spent 25 yeas nurturing relationships with their Mediterranean suppliers and farmers. They are now a leading supplier of ingredients to to the best chefs in the world.
Alchemy created a digital strategy to attract a new market of home chefs, and the retail sector. Allowing our new customers to enjoy our ingredients even before they are delivered. In the same way that our trade, and professional chefs have been doing for decades.
We wanted to create a feeling that each ingredient has a story, and has been made with the love and attention they deserve. It’s an eCommerce destination that allows real interaction, and a unique user experience. This is the story of how we created it.
Rich and bespoke stories
The Belazu Ingredient Co. brand is more than just a logo, or a colour palette. It’s born from 25 years of passion, relationships and hard work. The care that has gone into each product, and the joy that has brought must be central to the brand.
The new Belazu.com website allows our client to craft stories, using a variety of media. It creates a feeling of energy and passion on all pages. It allows them to truly express their brand in a dynamic way which engages their audience.