A company with a rich history, and genuine passion for high quality ingredients. They’ve spent 25 yeas nurturing relationships with their Mediterranean suppliers and farmers. They are now a leading supplier of ingredients to to the best chefs in the world.

Alchemy created a digital strategy to attract a new market of home chefs, and the retail sector. Allowing our new customers to enjoy our ingredients even before they are delivered. In the same way that our trade, and professional chefs have been doing for decades.

We wanted to create a feeling that each ingredient has a story, and has been made with the love and attention they deserve. It’s an eCommerce destination that allows real interaction, and a unique user experience. This is the story of how we created it.

London web design

The homepage welcomes Belazu's customers with a personal and up close video of their most famous product, filmed on one of Belazu's friendly farms. It creates an atmosphere, and opens the experience with a moment of surprise.

We want our audience to feel involved in the story of Belazu’s ingredients, and to appreciate their quality. We needed to work closely with them to generate the perfect balance of content, and an eCommerce buying journey.

Starting with a smart strategy

Creating a digital strategy means pushing a brand hard online, and ensuring that the new platform delivers real results. For Belazu Ingredient Co, competing with major retailers, and existing online stockists would be a tough nut to crack. We start with a real understanding of the business objectives, and develop wireframes that will support a world class user experience.

Content led buying journey

We aimed to create an environment which is easy and compelling for our audience to engage with the Belazu brand, and to purchase their ingredients. Exposing the audience to a genuine passion, and also real insights into their ingredients. Using content to greatly enhance our products appeal, and buying journey.

London web design
London web design
London web design

More than just a menu

Being led through an experience, and allowing easy access to specific content is critical in an eCommerce platform. Gone are the days of “egg hunt” style navigations. We created a crafted, and deliberate user journey. That brings real results and engages the audience.

London web design
London web design

Rich and bespoke stories

The Belazu Ingredient Co. brand is more than just a logo, or a colour palette. It’s born from 25 years of passion, relationships and hard work. The care that has gone into each product, and the joy that has brought must be central to the brand.

The new Belazu.com website allows our client to craft stories, using a variety of media. It creates a feeling of energy and passion on all pages. It allows them to truly express their brand in a dynamic way which engages their audience.

London web design