A name as well known as Elle Macpherson needs little introduction. The brand that is Elle “the body” MacPherson is so dominant that it could overpower the core purpose of a website designed to showcase an underwear range.

Keeping our client’s audience focused on the beautiful range of stylish and seductive underwear, while using the Elle Macpherson brand to enhance the buying experience. Utlising the trust in that brand, without dominating the craft and intricacy of the products available.

London web design

Changing mood with the season

High end fashion is refined, and confident. Elle’s digital strategy needed to reflect that, and also pay attention to the market which it sits within. The new website colour palette is sympathetic to leading products by altering colours to fit the lead garment palette.

London web design
London web design
London web design
London web design
London web design

More than just a menu

A navigation tool to lead the experience, and to expose our client’s audience to content. Products and ranges are easy to navigation but also content to augment their experience. Allowing them to explore beyond the product range, and into the brand they know so well. All the while honouring the eCommerce experience.

London web design
London web design
London web design

A buying experience you want

Creating a shopping destination online which is easy to use, and exposes the range simply. A platform that uses all of the most modern eCommerce techniques and adds to the experience with brand content. Augmenting that journey has created high conversion rates, and repeat custom.

London web design
London web design
London web design
London web design
London web design
London web design
London web design
London web design
London web design
London web design
London web design
London web design

Responsibly responsive

We know that Elle’s audience consumes content on the sofa at home, on the bus to work or at their desk. They use a range of devices, and expect an experience which is easy. Responsive design isn't optional. To allow consumption of content, and brand engagement your design must be perfectly across all devices.