Strategic content and brand delivery
Providing a great tasting, low sugar, sparkling drink is only part of the problem. We need to give our client’s audience more than that to engage with them online. Understanding the audience, and their interests allowed us to create content which entices interaction.
We devised a strategy which places drinkzeo.com at the centre of a content marketing strategy. A destination for targeted lifestyle content.
A range of flavours
A unique way of introducing a range of tastes, and products. All the while exposing interesting information and lifestyle content.
Finding the perfect mix
While offering great magazine style content will satisfy our client’s audience, we need to deliver brand awareness too. Zeo’s passion for healthy living, and providing a low sugar / all natural alternative is exposed while our audience consumes articles, and videos.
A place to consume
Delivering content in a simple, digestible way. Not over complex, or fussy. Allowing our audience to relax into an article and explore beyond it easily. All the while being exposed to Zeo brand messaging.
We know that our audience consumes content on the sofa at home, on the bus to work and at their desk. They use a range of devices, and expect an experience which is easy. Responsive design isn't optional. To allow consumption of content, and brand engagement your design must be perfectly across all devices.